ABB Case Study
ABB gets unstuck with CaaS
Join Sudden Impact Marketing’s Dan Overly and Nick Liddil as they discuss a real-world application of the Campaign-as-a-Service (CaaS) solution.
Follow along as they recount how ABB used CaaS to circumvent internal roadblocks, quickly create a campaign, and generate awareness and leads for its cloud-based SCADA platform.
The Situation
Our client needed to generate leads for its new SCADA solution.
The Results
Leads
108
Sales
Appointments
13
Information
Requests
48
Future Call-Back
Requests
27
Site Visits
2,741
Asset Engagement
2,546
Impressions
445K
Total Reach
17,526
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