Express for Business Case Study
Buttoned up for B2B success
When retailer Express launched its B2B division to sell apparel directly to corporations, they accessorized the launch with Sudden Impact Marketing’s Campaign-as-a-Service (CaaS) solution.
Join SIM’s Dan Overly and Nick Liddil as they discuss how CaaS was used to help Express fashion a marketing strategy for the successful rollout of a professional, online retail dress program targeted directly to businesses.
The Situation
Develop a comprehensive marketing campaign to establish Express for Business as the go-to fashion supplier for business workwear.
The Results
total
sales
$501,951
pipELINE
OPPORTUNITY
$10M
TOTAL
IMPRESSIONS
3,535,970
Site
Visits
98,522
REGISTERED
BUSINESSES
493
REGISTERED
USERS
4,450
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