Vertiv Case Study
Cooling systems manufacturer finds hot prospects
It took some sleuthing, but Sudden Impact Marketing found the sales opportunities that Vertiv was searching for.
In this case study, SIM’s Dan Overly and Craig Conard take you through a complex marketing journey that started with mining the client’s install base to find candidates and resulted in a campaign that created awareness, demonstrated value, and generated 434 sales appointments.
The Situation
Our client, a leading manufacturer of data center cooling systems, needed help mining their installed base to identify contacts and determine if these customers could benefit from a system upgrade.
The Results
Leads
648
Sales
Appointments
434
Information
Requests
189
Future Call-Back
Requests
25
Total
Contacts
8,011
Live
Contacts
1,067
Total Companies
Reached
928
BONUS:
Several engagements led to more opportunities for new systems in brownfield/greenfield sites.
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